Key to successful proposals

People often make the mistake of focusing too much on the content of their argument and not enough on how they deliver that message. This often leads to too many decisions going the wrong way because of the ineffective presentation of information.

Photo by Austin Distel on Unsplash

Chances of having your proposals or presentations succeed can significantly improve by determining who the decision-maker is among the prospects you are trying to persuade and then tailoring their arguments to that business leader’s decision-making style.